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The search engine optimization (SEO) process involves optimizing web pages for search engines.
It includes things like making sure that keywords appear in the right places on the page, ensuring that links point to relevant content, and using HTML code to ensure that search engines can read the text on the page.
01 of 05Here’s why it matters today.
In recent years, Google has made changes to its algorithm. These changes affect how search results are displayed. This means that some websites might not show up when people search for them. If you’re trying to promote your business online, it’s important to make sure that your website shows up in search results.
02 of 05The search engine landscape is constantly changing.
There are five main reasons why SEO matters today.
- First, there are more searches than ever before.
- Second, mobile devices are becoming increasingly popular.
- Third, social media sites are growing in popularity.
- Fourth, consumers are using voice search more often.
- Finally, the number of unique visitors to websites is increasing.
03 of 05People use different devices to access information.
In addition to these trends, people are also accessing information through other channels such as email, chat, and messaging apps. These new ways of searching and communicating make it even more important to optimize your website for search engines.
04 of 05Mobile traffic is growing rapidly.
According to Google, mobile searches now account for nearly half of all searches conducted online. This means that optimizing your site for mobile users is essential.
05 of 05Social media is becoming more important than ever before.
In addition to search engine optimization (SEO), social media is another key component of an effective digital marketing strategy. It’s estimated that by 2027, there will be more people using social media platforms than traditional websites.