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Facebook launched the Messenger Platform, giving developers the ability to create bots that could have a conversation with people on Messenger or from a Facebook Page. With bots, app owners can better engage with their users by providing personalized and interactive communication that can scale for the masses. Since the launch, businesses and app owners have shown great interest in the chat bots. Just three months after the announcement, there was an estimated 11,000 bots built on the platform.